Ads & Editorial
The Craft of Visual Storytelling
Words hold power, but design gives them voice.
In editorial design, typography becomes narrative, rhythm becomes structure, and every detail — from margin to weight — shapes how ideas are understood and remembered.
My work in this field spans over two decades, leading projects for publishers, universities, and institutions that trust design not just as decoration, but as a way to think.
Ads & Editorial
The Craft of Visual Storytelling
Words hold power, but design gives them voice.
In editorial design, typography becomes narrative, rhythm becomes structure, and every detail —from margin to weight— shapes how ideas are understood and remembered.
My work in this field spans over two decades, leading projects for publishers, universities, and institutions that trust design not just as decoration, but as a way to think.
Layout Design
Layout Design
Case Study
This is a structured communication project combining editorial design and visual identity to articulate process, objectives, and implementation strategy. Through controlled typographic hierarchy and modular layout systems, the presentation translates complex concepts into a clear, coherent, and professionally structured proposal.
Executive Summary
Tales of Inclusion and Integration is a social and educational initiative that uses illustrated storytelling to promote intercultural understanding and social cohesion. Designed for children and educational environments, the project combines narrative, visual identity, and community engagement to foster empathy and dialogue. Through structured development, workshops, and institutional collaboration, it positions storytelling as a practical tool for inclusion and long-term social impact.
Summary
Contes per a la Integració is a social and educational project designed to promote inclusion and integration through storytelling. The initiative proposes the creation and dissemination of illustrated tales aimed at fostering intercultural understanding, empathy, and social cohesion among children and communities.
Core Objectives
- Encourage inclusion through narrative and visual language.
Address cultural diversity and social integration in accessible ways. - Use storytelling as a tool for education and social awareness.
- Promote dialogue between institutions, educators, and communities.
Structure of the Proposal
The presentation outlines:
- Concept and Rationale – The importance of storytelling as a vehicle for inclusion.
- Target Audience – Primarily children and educational environments.
- Methodology – Development of stories, visual identity, workshops, and community engagement.
- Implementation Plan – Phases of production, collaboration, and dissemination.
- Budget and Resources – Financial planning and institutional support.
- Expected Impact – Social integration, cultural awareness, and long-term educational value.
cover design
Logo Design
Branding
Case Study I
Big Bang Colors
Identity as Structured Expansion
Big Bang Colors was a print supply and digital printing company whose identity was conceived as a system rather than a standalone mark. The process began with a typographic analysis of the name and the hand-drawn construction of a symbol capable of expressing both technical rigor and chromatic dynamism.
The symbol functions as the generative core of the brand, organizing spatial relationships, proportion, and application logic across formats. Its free formal energy is intentionally embedded within rational layout structures, resolving tension between playfulness and precision. The chromatic system draws from the primary colors of print production, with orange acting as a strategic accent to reinforce hierarchy and cohesion.
Life is an Aesthetic Project.
All third-party trademarks, logos, and brand names appearing in this portfolio are the property of their respective owners and are shown for identification purposes only. Audio design incorporates royalty-free content sourced from Pixabay.
Life is an Aesthetic Project.
All third-party trademarks, logos, and brand names appearing in this portfolio are the property of their respective owners and are shown for identification purposes only. Audio design incorporates royalty-free content sourced from Pixabay.